The Anatomy
of an Effective About Page
A checklist for launching an ecommerce store can get pretty lengthy. Often times you forget that amidst all of the product uploading, description writing, campaign shooting, blog curating,
and data mining that a unique "About Us" page is just as important. We've listed out what the basics of an effective About Us page.
Who, What, Where, When and How?
Who started your new venture and what made them want to start it? Was it a problem you thought needed a solution, are you personally inspired by
the products that you offer and you wanted to offer it to the public? Where did you come from, what background do you have that makes you a guru for this space?
What year was your company founded? How did you find yourself in this position?
Company Culture
What is the inner workings of your brand like? Can you share inside photos into the brand and your office space? A companies culture can speak
directly to their consumer base. Being able to relate to your buyer due to common interest and values is priceless.
Need Some Good Examples?
"TOMTOM IS A BOLD, GEOMETRIC, EDGY AND MODERN JEWELRY LINE FOUNDED IN 2009 BY FORMER
ARCHITECT ELENA HOWELL."Tom Tom Jewelry
"Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.."Warby Parker
"Born and raised in St. Louis, Anne’s childhood was steeped in entrepreneurial spirit, creative influence, and trash to treasure upbringing, all of which has played an integral role in the success of her business today."
Sureshot Jewelry